Table of Contents
Forward— Don Tapscott.
Introduction.
About the Authors.
Theme 1 Overview: E-Business Strategy and Models.
I— OVERVIEW. E-BUSINESS STRATEGY. Case 1: MP3.com: Keep on Rocking in the Free World?
Case 2: epost: Moving the Mail Online.
2 Online Readings.
II— OVERVIEW: E-BUSINESS MODELS. Case 1: Webhouse Club, Inc.
Case 2: MyCityMarket.com: Surviving on the Edge.
3 Online Readings.
Theme 2 Overview: Customer Relationship and Service Management.
I— OVERVIEW: CUSTOMER RELATIONSHIP MANAGEMENT. Case 1: The Pivotal Solution: Beyond Customer Relationship Management.
Case 2: Reflect.com: "Burn the Ships".
3 Online Readings.
II. CUSTOMER SERVICE IN E-BUSINESS. Case 1: Onvia.com: Grow Your Business!
3 Online Readings.
Theme 3 Overview: E-Business Operations and Supply Chain Issues.
I— OVERVIEW: MANAGING E-BUSINESS OPERATIONS. Case 1: ShopppeShoppe.com: Home of Affinity-based Shopping.
Case 2: Den Norske Bank: Corporate Enterpreneurship at Work.
2 Online Readings.
II— OVERVIEW: SUPPLY CHAIN AND LOGISTICS IN E-BUSINESS. Case 1: iQLinux.com: A Supply Chain for Open Source Technical Support.
Case 2: FishMarket International: Reengineering the Supply Chain for Fish.
3 Online Readings.
Theme 4 Overview: Localization and E-Business Implementation.
I— OVERVIEW: Localization. Case 1: CreoScitex: The Next Step.
Case 2: DNA Media: Prospects for the Software Localization Industry.
3 Online Readings.
I— OVERVIEW: E-BUSINESS IMPLEMETATION: PLANNING FOR SUCCESS AND LEARNING FROM FAILURE. Case 1: Priceline.com.
Case 2: Boo.com (A), Boo.com (B).
2 Online Readings.
Theme 5 Overview: Future Developments.
I— OVERVIEW: TECHNOLOGY ISSUES. 2 Online Readings.
II— OVERVIEW: LEGAL ISSUES. 2 Online Readings.
Subject Index.
Name and Organization Index.
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